Amazon’s Kindle and the burgeoning E-Book market has apparently frightened some publishers. Consumers might son expect to purchase books for around 10$, the going price for a book on a Kindle, which seriously cuts in to the margins of publishers. Further, Walmart’s recent fight with Amazon (here and here) suggests that prices for paper books might also be set to plummet.
The plan is this: If consumers want the latest and greatest from publishers, they are going to have to pay. Or so hope Simon and Schuster and Hachette, two major publishers. Rather than release E-Books at the same time of hardbacks, they plan to delay the electronic release by three months. This slots E-Books into the existing publishing cycle that transitions form hardback to paperback over 12 months.
From David Young, CEO of the Hachette Book Group:
“We’re doing this to preserve our industry,” Mr. Young said. “I can’t sit back and watch years of building authors sold off at bargain-basement prices. It’s about the future of the business.”
Amazon and other online retailers, unsurprisingly, disagree.
An Amazon spokesman said, “Authors get the most publicity at launch and need to strike while the iron is hot. If readers can’t get their preferred format at that moment, they may buy a different book or just not buy a book at all.”
And so we return to a the central problem for publishers: will consumers see E-Books as an evolution of the paper book, or an evolution of their electronic devices. The former has was well-established pricing regimes, and a marketplace that is willing to pay. Digital content, on the other hand, has seriously impacted the margins of the music, movie and newspaper industries, and is poised to do the same to book-publishing.
With several new E-Readers, including the Nook from Barnes & Noble and colour E-Ink devices set to be released in 2010, the next year will be a thorough test of the publishing industry’s ability to survive in a digital age.
Source: WSJ